Eire Constructions is a locally owned company at the forefront of the civil construction industry, specialising in roads and utilities, subdivisions and land development.
The company has a strong reputation for getting the job done and solid experience delivering projects for clients. As a result of the company’s growth a new brand was required to match the direction of the business.
With a positive safety record, excellent staff morale and a good company culture, the directors wanted to align their company values and achievements with a new bold brand. We were asked to develop a communications plan to overhaul the brand and reposition the business.
A complete rebrand was undertaken to strengthen the reputation and visibility of the business, it’s people and services.
A communications strategy, relevant key messaging and a new visual identity were needed to position Eire Constructions as industry leaders.
We developed and delivered a comprehensive communications program which included a new logo, tagline, website, newsletter, fact sheets and social media profiles. Opportunities to increase visibility and community engagement were leveraged.
All marketing collateral and communications messages were updated to reflect the business’ new profile.
Brand awareness increased significantly through involvement with local networks, major sponsorship and business profiles in local media and Focus magazine.
The result was a bold, modern and forward-focused profile for a strong successful business.
Eire Constructions now has a brand to be proud of and an increased and improved profile in the construction sector and local community.
“Parker & Co Communications helped us undertake a total rebranding of our construction company and build our profile at the same time – a new logo, website, marketing materials, media, promotion and community engagement. As we don’t have an in-house marketing team, it was fantastic to engage with Michelle and her consultants to guide us and get the job done. We continue to engage Parker & Co for our ongoing copywriting and communications activities.”