Direct Advisers

Brief

Financial planning practice Direct Advisers engaged Parker & Co Communications to raise their profile in the region and manage the development of a strategic communications strategy.

Established in 1986, the company provide personalised financial advice, with particular expertise in retirement strategies, superannuation and self-managed superannuation funds, investment and portfolio management, personal and business insurance, aged care, estate planning and discount stockbroking.

Solution

The team at Parker & Co Communications worked with Direct Advisers, offering a comprehensive program to meet their needs.

New website and brand refresh
Google is always updating its algorithms, so if your website is more 2010 than 2017 you’ll be missing out on enquiries. If your website isn’t mobile responsive you’ll feel the pinch. Over half of all local search is being performed on mobile and mobile responsive websites perform better for search engine optimisation (SEO). We freshened up the Direct Advisers brand and launched a new website.

Corporate photos and client testimonial videos
Love or hate the camera, it’s important to represent your brand professionally and corporate photography is the place to start. If you have clients who are happy to create a professional testimonial style video even better. Personal testimonials in the age of social media are a necessity to build your reputation through social proof.

Printed collateral
We may exist in the digital age but printed brochures, factsheets and marketing collateral still hold value. Parker & Co developed a suite of promotional materials aligned to the client’s needs.

Results

Direct Advisers has experienced an increase in new enquiries, generated from the financial column in the local Focus Magazine. The column gives Ursula an opportunity to present unique problems to the public and offer solutions from the Direct Advisers team.

Parker & Co write and edit the column into plain English, so it’s easy for people to read and take action. Additional promotion through a regular media presence, advertising and events ensures Direct Advisers are addressing all their communications objectives with the ease of outsourcing.